Programmes & Courses
Undergraduate Programme
Bachelor of Arts (Hons) in Sports Industry Management (*BA - SIM)
Introduction
Introduction to Sports Industry Management Programme
The Sports Industry Management programme is designed to specifically target non-JUPAS sub-degree students and graduates from diverse educational backgrounds across Hong Kong.
This programme's appeal extends beyond traditional sport-related fields, attracting a diverse range of students. Business and management students can specialize in sports marketing, while health sciences students can apply their expertise to the fitness industry. Additionally, event management students may pursue roles in sports event planning, and media students can explore opportunities in sports journalism and broadcasting. This inclusive approach fosters a dynamic learning environment that promotes interdisciplinary collaboration, making the Sports Industry Management programme an ideal choice for students from various disciplines.