Programmes & Courses

Introduction to Sports Industry Management Program

The Sports Industry Management program is designed to specifically target non-JUPAS sub-degree students and graduates from diverse educational backgrounds across Hong Kong. Our primary target groups include individuals currently enrolled in or who have graduated from various programs, such as:

• Associate degrees in Sport and Recreation Studies or Society and Wellness Studies at HKBU's College of International Education.
• Higher diplomas in Management with a specialization in Sport and Healthy Living at HKBU’s School of Continuing Education.
• Higher diplomas in Sport Coaching and Sport Performance and Sport and Recreation Management at HKU-SPACE.
• Higher diplomas in Recreation and Leisure Management at CUHK's School of Continuing and Professional Studies.
• Higher diplomas in Sports Studies with Smart Technology or Sports Coaching at the Vocational Training Council.
• Higher diplomas in Sports Coaching and Leadership at Lingnan University.
• Higher diplomas in Fitness, Coaching, and Sports Management at HKCT Institute of Higher Education.

This program's appeal extends beyond traditional sport-related fields, attracting a diverse range of students. Business and management students can specialize in sports marketing, while health sciences students can apply their expertise to the fitness industry. Additionally, event management students may pursue roles in sports event planning, and media students can explore opportunities in sports journalism and broadcasting. This inclusive approach fosters a dynamic learning environment that promotes interdisciplinary collaboration, making the Sports Industry Management program an ideal choice for students from various disciplines.