Undergraduate Programme
Bachelor of Arts (Hons) in Sports Industry Management (*BA - SIM)
Programme Structure
I. Major Required Courses (21 units)
Facility Management
Corporate Social Responsibility and Stakeholder Engagement
Data Analytics for Business Decision Making
Foundation of Sports Industry Management
Sports Economics and Financial Management
Internship 1
II. Major Elective Courses (18 units)
Group A (Sports-related Elective Courses)
Nutrition and Health
Prevention and Care of Sport Injuries
Planning and Leading Rhythmic Activities
Leisure Education
Planning and Leading Inclusive Games and Activities
Independent Project
Leisure Counselling
Outdoor Recreation and Adventure Education Programming
Planning and Leading Water Activities
Sports for Persons with Special Needs
Group B (Non-sports related Elective Courses)
The World of Business and Entrepreneurship
Introduction to Business Data Analytics and Visualization
Event Marketing
Entertainment Law
Strategic Digital Marketing
Blockchain: Virtual Assets and Business Applications
Entrepreneurial Accounting and Finance
Strategic Issues and Crisis Management
Health Communication and Information Campaigns
Digital Public Relations
Media Management
III. Honours Project/Dissertation (3 units)
Honours Project