Undergraduate Programme

Bachelor of Arts (Hons) in Sports Industry Management (*BA - SIM)

Programme Structure

I. Major Required Courses (21 units)

 

Facility Management

Corporate Social Responsibility and Stakeholder Engagement

Data Analytics for Business Decision Making

Foundation of Sports Industry Management

Sports Economics and Financial Management

Internship 1

 

II. Major Elective Courses (18 units)

 

Group A (Sports-related Elective Courses)

Nutrition and Health 
Prevention and Care of Sport Injuries 
Planning and Leading Rhythmic Activities
Leisure Education 
Planning and Leading Inclusive Games and Activities
Independent Project 
Leisure Counselling
Outdoor Recreation and Adventure Education Programming

Planning and Leading Water Activities

Sports for Persons with Special Needs

 

Group B (Non-sports related Elective Courses)

The World of Business and Entrepreneurship

Introduction to Business Data Analytics and Visualization

Event Marketing

Entertainment Law

Strategic Digital Marketing

Blockchain: Virtual Assets and Business Applications

Entrepreneurial Accounting and Finance

Strategic Issues and Crisis Management

Health Communication and Information Campaigns

Digital Public Relations

Media Management

 

III. Honours Project/Dissertation (3 units)

Honours Project