Programmes & Courses

Aims:

The aim of the new programme is to provide students with a comprehensive education in the dynamic sports industry of Hong Kong, a key hub for major international sports events. By integrating theoretical knowledge with practical experiences, students will develop a profound understanding of the sport industry system, including its key stakeholders, emerging trends, and prevalent challenges.

Objectives:

1. To equip students with practical skills across various sports business disciplines, enabling them to succeed in the industry.
2. To enhance students' critical thinking and problem-solving skills through the analysis of real-world case studies and projects within the sports industry.
3. To offer students opportunities to gain valuable hands-on experience through internships and fieldwork with reputable local and global sports organizations.

4. To prepare students to actively contribute to the growth and advancement of sports events and sports tourism in Hong Kong by applying their knowledge in practical scenarios.