課程內容
本科課程
運動產業管理文學士 (榮譽) 學位課程
Programme Structure
Award Title:
Bachelor of Arts (Hons) in Sports Industry Management 運動產業管理文學士 (榮譽) 學位課程
Number of units required for the Award: 66
Programme Description
The aim of the new programme is to provide students with a comprehensive education in the dynamic sports industry of Hong Kong, a key hub for major international sports events. By integrating theoretical knowledge with practical experiences, students will develop a profound understanding of the sport industry system, including its key stakeholders, emerging trends, and prevalent challenges.
Curriculum Structure
|
Major Required Courses
|
24 units |
|
Major Elective Courses
|
15 units |
| Honours Project |
3 units |
| General Education Courses | 3 -18 units |
| Free Electives Courses # | 6 - 21 units |
| Total | 66 units |
| Major Required Courses | 21 units |
|---|---|
| PERM 3015 Recreation Programming & Event Management | 3 units |
| PERM 4005 Facility Management | 3 units |
| PRAO 3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units |
| BUSI 2006 Data Analytics for Business Decision Making | 3 units |
| SIMT 3005 Foundation of Sports Industry Management | 3 units |
| SIMT 3006 Sports Economics and Financial Management | 3 units |
| SIMT 4005 Legal Issues and Sports Industry | 3 units |
| SIMT 3007 Internship 1 |
3 units |
|
Major Elective Courses (Group A) (Sports-oriented Elective Courses) |
6 - 9 units |
|---|---|
|
PERM 2006 Organization and Administration in Physical Education and Recreation |
3 units |
|
PERM 3045 Sport Media and Public Relation |
3 units |
|
PERM 4007 Leadership and Communication in Sport and Recreation |
3 units |
|
PERM 4115 Marketing in Sport and Leisure Services |
3 units |
|
SIMT 3015 Business Strategies in Game and Esports |
3 units |
|
SIMT 3016 Global Sports Business |
3 units |
|
SIMT 3017 Sports Tourism |
3 units |
|
SIMT 4006 AI in Sports Industry |
3 units |
|
SIMT 4007 Internship 2 |
3 units |
|
Major Elective Courses (Group B) (Interdisciplinary Elective Courses) |
6 - 9 units |
|---|---|
| BUSI 1005 The World of Business and Entrepreneurship | 3 units |
| ISEM 3035 Introduction to Business Data Analytics and Visualization | 3 units |
| MKTG 4055 Event Marketing | 3 units |
| LLAW 2007 Entertainment Law | 3 units |
| MKT G3026 Strategic Digital Marketing | 3 units |
| BUSI 2056 Entrepreneurial Accounting and Finance | 3 units |
| ISEM 4035 Blockchain: Virtual Assets and Business Applications | 3 units |
| PRAO 4016 Strategic Issues and Crisis Management | 3 units |
| PRAO 3067 Health Communication and Information Campaigns | 3 units |
| PRAO 3017 Digital Public Relations | 3 units |
| JOUR 4056 Media Management | 3 units |
| Honours Project | 3 units |
|---|
| General Education Courses |
3 - 18 units |
|---|
| Free Electives Courses | 6 - 21 units |
|---|
Schedule of Courses by Semester
|
Year 3 / Semester 1 |
Year 3 / Semester 2 |
||
|
Course |
Units |
Course |
Units |
|
Foundation of Sports Industry |
3 |
Sports Economics and Financial Management |
3 |
|
Data Analytics for Business Decision Making |
3 |
Recreation Programming & Event Management |
3 |
|
Major Electives |
6 |
Internship 1 (Summer following Year 3) |
3 |
|
GE / Free Electives |
6 |
Major Electives |
3 |
|
|
|
GE / Free Electives |
3-6 |
|
Sub-total |
18 |
Sub-total |
15-18 |
|
Year 4 / Semester 1 |
Year 4 / Semester 2 |
||
|
Course |
Units |
Course |
Units |
|
Corporate Social Responsibility and Stakeholder Engagement |
3 |
Honours Project |
3 |
|
Facility Management |
3 |
Legal Issues and Sports Industry |
3 |
|
Major Electives |
3 |
Major Electives |
3 |
|
GE / Free Electives |
9 |
GE / Free Electives |
3-6 |
|
Sub-total |
18 |
Sub-total |
12-15 |