Programmes & Courses
Undergraduate Programme
Bachelor of Arts (Hons) in Sports Industry Management (*BA - SIM)
2-year curriculum
Award Title:
Bachelor of Arts (Hons) in Sports Industry Management 運動產業管理文學士 (榮譽) 學位課程
Number of units required for the Award: 66
Admission Requirements
To be eligible for admission, the JUPUS applicants shall meet the general entrance requirements in the Hong Kong Diploma of Secondary Education (HKDSE) listed below:
| Subject | Level |
|---|---|
| 1. English Language: | Level 3 |
| 2. Chinese Language: | Level 3 |
| 3. Mathematics: | Level 2 |
| 4. Citizenship and Social Development: | Level A |
| 5. Elective: | Level 3 in two subjects |
Higher priority will be given to applicants taking "Physical Education" subject as elective in the HKDSE and who has obtained distinction in a subject relating to Physical Education and Sport of the Applied Learning Programme if there are two applicants attain the same score in HKDSE.
Programme Description
The aim of the new programme is to provide students with a comprehensive education in the dynamic sports industry of Hong Kong, a key hub for major international sports events. By integrating theoretical knowledge with practical experiences, students will develop a profound understanding of the sport industry system, including its key stakeholders, emerging trends, and prevalent challenges.
Curriculum Structure
| Major Required Courses |
21 units |
| Major Elective Courses |
18 units |
| Honours Project |
3 units |
| General Education Courses | 18 units |
| Free Electives Courses # | 6 units |
| Total | 66 units |
| Major Required Courses | 21 units |
|---|---|
| Recreation Programming & Event Management | 3 units |
| Facility Management | 3 units |
| Corporate Social Responsibility and Stakeholder Engagement | 3 units |
| Data Analytics for Business Decision Making | 3 units |
| Foundation of Sports Industry Management | 3 units |
| Sports Economics and Financial Management | 3 units |
| Internship 1 | 3 units |
|
Major Elective Courses (Group A) |
9 units |
|---|---|
|
Organization and Administration in Physical Education and Recreation |
3 units |
|
Sport Media and Public Relation |
3 units |
|
Leadership and Communication in Sport and Recreation |
3 units |
|
Marketing in Sport and Leisure Services |
3 units |
|
Business Strategies in Game and Esports |
3 units |
|
Global Sports Business |
3 units |
|
Sports Tourism |
3 units |
|
Internship 2 |
3 units |
|
AI in Sports Industry |
3 units |
|
Sports Law |
3 units |
|
Major Elective Courses (Group B) |
9 units |
|---|---|
|
The World of Business and Entrepreneurship |
3 units |
|
Introduction to Business Data Analytics and Visualization |
3 units |
|
Event Marketing |
3 units |
|
Entertainment Law |
3 units |
|
Strategic Digital Marketing |
3 units |
|
Blockchain: Virtual Assets and Business Applications |
3 units |
|
Entrepreneurial Accounting and Finance |
3 units |
|
Strategic Issues and Crisis Management |
3 units |
|
Health Communication and Information Campaigns |
3 units |
|
Digital Public Relations |
3 units |
|
Media Management |
3 units |
| Honours Project | 3 units |
|---|
| General Education Courses |
18 units |
|---|
| Free Electives Courses | 6 units |
|---|